Unit 1 Reading

Don't Make Me Think

Chapter 1

Users should be able to find important things with only two clicks from entering the website. Making a website that users don't have to think about when navigating is important for the websites success. Things that make users think when navigating are names of things, and also what appears to be a link is non-click-able. The reason it is so important to make web sites easy to navigate without too much thinking of the users behalf is because the competition is only one click away.
Don't Make Me Think

Chapter 2

People don't spend time reading each and every word placed on a website. Instead, people scan pages. This is usually because people are in a hurry and we know we don't need to read everything. Another reason is, quite frankly, people are good at scanning information because we are used to things we read being in a hierarchy. Important things being stated short, simple, big, and bold. We must understand that people find the first reasonable option, they don't often search for the best possible option. Reasons for this is because people are usually in a hurry, there isn't much of a penalty for guessing wrong, weighing options may not improve our chances, and guessing tends to be more fun.
Very few people take the time to read directions before diving into new technology. This results in many people muddling though software, technology, and websites; not really understanding things they are seeing or how it functions. If people don't find it important, it is rare they will take the time to learn it. Also, once people find something that is easy and works for them, they'll stick to it.